How to Turn Your Nonprofit's Followers Into Actual Donors
A strategic framework for converting social media engagement into sustainable funding - without feeling pushy or salesy
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About Socials Runway
I'm Katch, founder of Socials Runway Marketing Consultancy. I help U.S. nonprofits build marketing strategies that don't just grow followers - they grow funding.
This guide is everything I wish nonprofit leaders knew before spending another year posting without a conversion strategy in place.
What will you learn?
- Why followers don't automatically become donors (and what donor readiness actually means)
- The 6 elements that turn engaged supporters into active givers
- How to build connection and trust before you ever ask for money
- The biggest mistake nonprofits make with their social content
- How to create intentional giving moments that feel natural, not forced
- Simple ways to nurture supporters beyond social media algorithms
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